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'At this point, purchasing an ESU license isn't easy,' said Susan Bradley, a computer network and security consultant, the moderator of the mailing list and the contributor known as 'The Patch Lady' to the Windows tip site, in a Monday post to the latter. Those who have been trying to purchase an ESU license through a CSP haven't had any luck.

It may be for sale but that's doesn't mean you can buy it

'Starting on December 1, 2019, businesses of any size can purchase ESU through the cloud solution provider (CSP) program,' wrote Jared Spataro, corporate vice president for Microsoft 365, in an Oct. Smaller customers not eligible under the original rules, Microsoft said, were to contact a Microsoft cloud solution provider (CSP), the reseller program authorized to sell ESU licenses to this secondary crowd. Only in October did Microsoft expand ESU to businesses of all sizes.

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(It's not so much the squeaky wheel that gets the Microsoft grease, but the biggest squeaky wheels that buy the most lubricant.) Additionally, firms with Software Assurance plans or subscriptions to Windows 10 Enterprise would receive discounts. Not surprisingly, ESU was to be available only to the larger and largest customers, businesses that obtained Windows via volume licensing. It discussed ESU publicly for one thing, announcing the deal in September 2018 and starting to sell the add-on licenses in April 2019. That model, Microsoft has implied, should motivate customers to adopt Windows 10 as soon as possible.Ĭompared to past instances of OS expiration, like Windows XP's in 2014, Microsoft has been positively transparent about post-retirement plans for Windows 7. A company that paid for the first year would receive updates through January 2021, at which time it would decide whether to continue another year - for double the price of the previous period - or drop out. The ESU program will run for three years, starting in January, in one-year increments. Enterprises can fork over fees for what Microsoft has tapped as 'Extended Security Updates,' or ESU in exchange they'll receive patches that repair critical and important vulnerabilities.

Microsoft has made exceptions, as it often does, for its most valued customers. How humiliating for Windows 7, the OS that once powered 1 billion-plus PCs. In four weeks, Microsoft will push Windows 7 down a flight of stairs, proving that it thinks the decade-old OS has outlived its purpose and must give way to a sleeker, shinier, newer Windows 10, which, by the way, will live forever.